for Promomed

Update: 14.05.2024

Last week: 18 week 2024 (29.04.2024 - 04.05.2024)

Last full month: April 2024

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 5 975 -31.2% 11.5% -0.7 13 140 497 -30.9% 9.7% -0.6 -26.9%
MoM 36 442 6.8% 11.5% 1 80 510 850 4.8% 9.7% 0.8 -2.7%
YTD 130 907 22.8% 11.1% 2.4 292 563 853 51.9% 9.5% 2.2 -4.0%
MAT 365 136 31.4% 9.9% 1.8 756 845 731 48.8% 8.4% 1.5 7.8%
BRAINMAX
WoW 843 -30.4% 100.0% 0 3 076 464 -30.7% 100.0% 0 -30.4%
MoM 5 008 6.7% 100.0% 0 17 994 700 5.5% 100.0% 0 17.9%
YTD 18 512 49.0% 100.0% 0 66 729 905 58.7% 100.0% 0 49.0%
MAT 52 742 133.3% 100.0% NA 185 673 339 148.1% 100.0% NA NA
GOLDLINE PLUS
WoW 15 255 -19.0% 45.2% -0.5 48 448 500 -18.3% 37.4% 0 -18.0%
MoM 79 648 -0.5% 45.8% 1 250 870 960 -0.3% 37.3% 1.2 -2.7%
YTD 305 804 -0.5% 44.5% 1.7 974 105 396 4.5% 36.4% -2.5 -4.3%
MAT 867 373 14.5% 45.6% 1.7 2 733 987 155 23.1% 38.7% 0 10.1%
MIGRENIUM
WoW 11 002 -20.2% 0.6% 0 3 580 929 -19.0% 0.8% 0 -15.2%
MoM 61 140 15.8% 0.6% 0.1 19 318 134 20.2% 0.9% 0.2 -6.0%
YTD 224 576 2.0% 0.6% -0.1 66 107 137 66.6% 0.7% 0.2 17.0%
MAT 645 923 7.3% 0.5% 0 149 084 698 36.4% 0.5% 0 16.4%
MODELAX-N
WoW 25 258 -19.5% 23.0% -1.5 11 122 406 -19.0% 15.2% -1 -14.1%
MoM 137 404 -16.6% 24.9% -2.5 59 188 675 -14.0% 16.3% -1.2 -8.3%
YTD 569 316 53.8% 23.8% 5.8 236 200 228 102.9% 15.0% 4.8 16.4%
MAT 1 367 240 98.3% 20.7% 7.8 502 599 911 124.1% 12.1% 4.8 23.9%
REDUXIN
WoW 10 957 -19.0% 32.5% -0.4 57 918 497 -19.9% 44.7% -0.9 -18.0%
MoM 56 729 -3.8% 32.6% -0.4 306 452 225 -5.6% 45.6% -1.1 -2.7%
YTD 227 270 -8.1% 33.1% -1.4 1 233 922 035 21.5% 46.1% 3.7 -4.3%
MAT 617 775 1.3% 32.4% -2.8 3 091 469 801 22.7% 43.7% -0.1 10.1%
REDUXIN FORTE
WoW 3 075 -17.3% 9.1% 0.1 13 144 785 -15.9% 10.1% 0.3 -18.0%
MoM 15 157 -2.0% 8.7% 0.1 64 576 943 -3.1% 9.6% 0 -2.7%
YTD 59 843 4.8% 8.7% 0.8 260 767 437 22.4% 9.7% 0.8 -4.3%
MAT 168 753 25.4% 8.9% 1.1 701 247 295 37.8% 9.9% 1.1 10.1%
SALVISAR
WoW 11 893 -18.3% 1.7% -0.1 5 043 690 -16.9% 1.6% 0 -14.6%
MoM 59 234 14.4% 1.7% 0.2 24 423 069 19.0% 1.6% 0.2 1.1%
YTD 188 536 -2.9% 1.4% -0.1 73 407 036 17.3% 1.2% 0 4.5%
MAT 492 674 -17.2% 1.2% -0.4 174 563 640 -13.7% 1.0% -0.4 7.6%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 130 907 22.8% 11.1% 2.4 292 563 853 51.9% 9.5% 2.2 -4.0%
BRAINMAX 18 512 49.0% 100.0% 0 66 729 905 58.7% 100.0% 0 49.0%
GOLDLINE PLUS 305 804 -0.5% 44.5% 1.7 974 105 396 4.5% 36.4% -2.5 -4.3%
MIGRENIUM 224 576 2.0% 0.6% -0.1 66 107 137 66.6% 0.7% 0.2 17.0%
MODELAX-N 569 316 53.8% 23.8% 5.8 236 200 228 102.9% 15.0% 4.8 16.4%
REDUXIN CAPS 227 270 -8.1% 33.1% -1.4 1 233 922 035 21.5% 46.1% 3.7 -4.3%
REDUXIN FORTE 59 843 4.8% 8.7% 0.8 260 767 437 22.4% 9.7% 0.8 -4.3%
SALVISAR 188 536 -2.9% 1.4% -0.1 73 407 036 17.3% 1.2% 0 4.5%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 365 136 31.4% 9.9% 1.8 756 845 731 48.8% 8.4% 1.5 7.8%
BRAINMAX 52 742 133.3% 100.0% NA 185 673 339 148.1% 100.0% NA NA
GOLDLINE PLUS 867 373 14.5% 45.6% 1.7 2 733 987 155 23.1% 38.7% 0 10.1%
MIGRENIUM 645 923 7.3% 0.5% 0 149 084 698 36.4% 0.5% 0 16.4%
MODELAX-N 1 367 240 98.3% 20.7% 7.8 502 599 911 124.1% 12.1% 4.8 23.9%
REDUXIN CAPS 617 775 1.3% 32.4% -2.8 3 091 469 801 22.7% 43.7% -0.1 10.1%
REDUXIN FORTE 168 753 25.4% 8.9% 1.1 701 247 295 37.8% 9.9% 1.1 10.1%
SALVISAR 492 674 -17.2% 1.2% -0.4 174 563 640 -13.7% 1.0% -0.4 7.6%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 5 975 -31.2% 11.5% -0.7 13 140 497 -30.9% 9.7% -0.6 -26.9%
BRAINMAX 843 -30.4% 100.0% 0 3 076 464 -30.7% 100.0% 0 -30.4%
GOLDLINE PLUS 15 255 -19.0% 45.2% -0.5 48 448 500 -18.3% 37.4% 0 -18.0%
MIGRENIUM 11 002 -20.2% 0.6% 0 3 580 929 -19.0% 0.8% 0 -15.2%
MODELAX-N 25 258 -19.5% 23.0% -1.5 11 122 406 -19.0% 15.2% -1 -14.1%
REDUXIN CAPS 10 957 -19.0% 32.5% -0.4 57 918 497 -19.9% 44.7% -0.9 -18.0%
REDUXIN FORTE 3 075 -17.3% 9.1% 0.1 13 144 785 -15.9% 10.1% 0.3 -18.0%
SALVISAR 11 893 -18.3% 1.7% -0.1 5 043 690 -16.9% 1.6% 0 -14.6%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 36 442 6.8% 11.5% 1 80 510 850 4.8% 9.7% 0.8 -2.7%
BRAINMAX 5 008 6.7% 100.0% 0 17 994 700 5.5% 100.0% 0 17.9%
GOLDLINE PLUS 79 648 -0.5% 45.8% 1 250 870 960 -0.3% 37.3% 1.2 -2.7%
MIGRENIUM 61 140 15.8% 0.6% 0.1 19 318 134 20.2% 0.9% 0.2 -6.0%
MODELAX-N 137 404 -16.6% 24.9% -2.5 59 188 675 -14.0% 16.3% -1.2 -8.3%
REDUXIN CAPS 56 729 -3.8% 32.6% -0.4 306 452 225 -5.6% 45.6% -1.1 -2.7%
REDUXIN FORTE 15 157 -2.0% 8.7% 0.1 64 576 943 -3.1% 9.6% 0 -2.7%
SALVISAR 59 234 14.4% 1.7% 0.2 24 423 069 19.0% 1.6% 0.2 1.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MIGRENIUM

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SALVISAR

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs